[Retain] Top 5 behaviours required to retain Gen C

Companies in the ‘traditional’ industries (energy, petrochemical, chemicals and plastics) talk of a ‘War for Talent’. Competition to attract the best of the best technology graduates is tougher than ever before. ‘Retaining Generation C’, a study of over five hundred 18-30 year olds and two hundred and fifty industry managers by the European Institute for…

[Retain] Line Managers Must Counter Seduction

Graduate recruitment for industrial companies is increasingly using social media campaigns to appeal to the requirements of a cool, societally conscientious Next Generation. A survey of more than five hundred potential recruits in six European countries has shown that all this could be wasted if the workplace into which they are recruited fails to meet…

Reflecting on Ten Years of Leadership and Learning

EIIL’s 10th Anniversary Chairman’s Address – Patrick Thomas, Chairman IAB When the EIIL started in 2003, European focus was on the Lisbon Agenda. Europe was to be the world’s foremost knowledge-based economy by 2015. Its industry needed to attract and retain, in manufacturing careers, the engineers and scientists who would help this to happen. These…

Industrial Marketing (LPG 4) – Online – 30/11-1/12/20

Objective Industrial Marketing is introduced as an essential component within the business strategy process with an emphasis on proposing realistic, well planned business models and valuations. Through interactions with experienced senior industry practitioners participants will identify good practices in the use Industrial Marketing to creatively analyse market opportunities, devise suitable segmentations and business models to…

Business Planning (LPG 2) – Online- 29-30/06/20

Objective The ability to develop and present a clear and easily communicated business plan or investment / project proposal is a key requirement for those wanting to progress in any growing organisation. Understanding how different stakeholders look at Business Plans and on what basis they choose to invest (their time, money or other resources) is therefore essential. This…

Leading the Connected Generation

In 2014, the European Institute for Industrial Leadership (EIIL) completed an investigation into managing young technology graduates from the so-called ‘Connected Generation’. The study was sponsored by manufacturing companies from the Process Industry. The problem was that recruitment and retention of young graduates was becoming problematic.  In addition, current managers in these industries did not…

Did we really need the Airblade… ?

This thought struck me recently as I watched my skin wrinkle and deform under the blast from an imitator of Mr Dyson’s ‘revolutionary’ hand-drier. This ‘innovation’ has brought a different, higher pitched, screech to the rest-rooms of motorway service areas, and of course it has brought an entertainment factor for those kids (young and old)…