Reflecting on Ten Years of Leadership and Learning

EIIL’s 10th Anniversary Chairman’s Address – Patrick Thomas, Chairman IAB When the EIIL started in 2003, European focus was on the Lisbon Agenda. Europe was to be the world’s foremost knowledge-based economy by 2015. Its industry needed to attract and retain, in manufacturing careers, the engineers and scientists who would help this to happen. These…

Industrial Marketing (LPG 4) – Online – 30/11-1/12/20

Objective Industrial Marketing is introduced as an essential component within the business strategy process with an emphasis on proposing realistic, well planned business models and valuations. Through interactions with experienced senior industry practitioners participants will identify good practices in the use Industrial Marketing to creatively analyse market opportunities, devise suitable segmentations and business models to…