Objective
One of the principle capabilities of the future industrial leader will be his or her ability to communicate effectively. Introducing the ‘Communications Equation’ and a typical stakeholder map, this EIIL Masterclass ™ workshop explains the planning and development of a communications strategy and the targeting of key messages to each of the stakeholder groups.
Key Benefits
By the end of this EIIL Masterclass™ workshop, participants will have developed their own personal approach to acquiring knowledge from experienced seniors in their own or other organisations. They will have practiced and refined this in order to obtain practical guidance on how to develop, and what are the characteristics of, an effective communications strategy,
Participants will be exposed to the fundamentals of effective communications and will explore issues such as:
- Planning a communications strategy
- Differing approaches to various cultures and situations
- Preparing and delivering effective messages
- Using the right communications tools and channels
- Understanding the needs of the audience
- The importance of timing
- Handling difficult audiences
Who Should Attend?
This workshop is designed to meet the needs of engineers and technologists with seven to twelve years of post-graduate industrial experience and some early supervisory experience, including those in project management roles.
The workshop will also benefit managers from other disciplines who need to develop and deliver, or simply to better understand, effective communications strategies to multiple stakeholder groups.
The workshop will be conducted in English. A good working knowledge of English is a pre-requisite to effective participation in this EIIL Masterclass™ workshop.